PRESS · MEDIA · PARTNERSHIPS
Food Artin the press.
Singapore's TCM herbal soup brand for the modern family — halal, vegan range available. Press kit, story angles, and contact below.
Press & Media
Coverage, press kit, and contact details for journalists.
Story angles we can speak to
- Singapore TCM revival — how a 50,000-family wellness brand keeps classical herbal soup formulation relevant for time-poor parents.
- Halal TCM — what JAKIM certification means for Chinese herbal medicine in a Muslim-majority region.
- Vegan TCM — adapting classical formulas without animal ingredients while preserving function.
- 1-for-1 give-back — why we removed the checkbox at checkout and built donation into the price.
- The TCM advisor model — how we ground every formula in clinical text vs trend-chasing.
Fact sheet
- Founded: Singapore
- Customer base: 50,000+ Singapore families
- Range: 27+ TCM herbal soups across Soupermum, Souperdad, Souperkid
- Vegan range: Available across all categories
- Certifications: JAKIM Halal, GMP, HACCP, ISO 9001
- Awards: Watsons HWB 2024 + 2025, Hong Kong Most Beloved Family Health Soup Brand 2023
- Distribution: Direct + Watsons + NTUC FairPrice Finest
